Before This, I Was Part Of The Founding
Design Team At Noon
I've spent the last decade designing products that move the needle across multiple brands and markets,
from quick iterative experiments that validate ideas to major platform redesigns that transform user experience and business metrics.
Led the initiative to build our comprehensive multi-brand design system from the ground up,
with token architecture now live in production and component library rolling out to serve 6+ brands across multiple platforms.
Conducted customer research studies that directly shaped product strategy and roadmap priorities,
spanning across sale behavior analysis influencing our seasonal strategy to feature validations helping us optimize critical flows.
Built design operations that scaled team impact and organizational visibility,
from reusable quality frameworks to communication strategies that showcase design value company-wide